Mundo is a new bistro/cafe in the heart of Port Talbot opening soon. Before the grand-opening, Mundo needs a new identity system to work through the building on multiple stationery. Selling snacks from around the world. In the evening, a bistro style with cocktails and drinks with beers from around the world.
A hand-drawn brand identity inspired by the uniqueness and individuality of people around the world ‘Mundo’.
The humanist approach is applied to communicate personalities and a friendly aesthetic so as to create a warm and welcoming atmosphere. The invitingly warm yellow is the primary colour with muted pastel secondary colours are used to represent different places and cuisines.
With the new bristro/cafe opening soon, the business needs an identity and style for all the branding and prints.
A memorable and recognisable brand to draw new people to Port Talbot. Friendly aesthetic creating a warm and welcoming atmosphere.
To compliment the custom hand-drawn logo design, I've included a unique custom drawn icon for multiple options of meals, snacks and drinks as part of the identity system to be used through the brand.
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