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The Brief

Create an identity system for a new cafe opening near the sea-side. Requirements include a logo, pattern, takeaway cups, poster and visual identity for the use of photography, and the pattern.

Logo Design

Identity System

When creating the logo, consideration went into the letter form of each character so present marine life of different fish; such as the fins, rounded corners and characteristics.

The body of the jellyfish is formed from the J's of the letter form, with consistent rounded edges.

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